THE I AM HUMAN BRAND

THE I AM HUMAN BRAND celebrates the raw, messy truth of being human. This bold streetwear line challenges societal standards of perfection, embracing imperfection as the essence of humanity. Born from an idea for an interactive art show, it evolved into a fully realized brand with a strong identity, intentional designs, and a message of self-worth. Through this project, I explored not just visual design but the full brand experience, crafting a story that resonates with authenticity and urban messy, energy. I created a social media, shirt designs, brand guidelines and more. This brand is active and currently selling.