PIRATE O'S

For this project, my team and I undertook the exciting challenge of rebranding Pirate O's, a Utah-based company. I played a key role in designing the logo, curating the color palette, and contributing to the creation of a comprehensive brand guideline, along with developing new packaging, products, and store signage. This experience highlights my ability to collaborate effectively, seamlessly integrating my logo design expertise with my classmates’ strengths in typography and organization. Through bold storytelling and strategic design, I revitalized the brand’s identity while preserving its core essence, making it both contemporary and authentic. Pirate O’s exemplifies creative diversity, achieving a harmonious balance between humor, cultural sensitivity, and respect for its original charm.